{"id":918,"date":"2026-07-10T06:56:37","date_gmt":"2026-07-10T06:56:37","guid":{"rendered":"https:\/\/www.sarisskahradnacesta.sk\/slovensko-vedie-stredoeuropsku-propagaciu-cestovneho-ruchu-v-ramci-discover-central-europe\/"},"modified":"2026-07-10T06:56:37","modified_gmt":"2026-07-10T06:56:37","slug":"slovensko-vedie-stredoeuropsku-propagaciu-cestovneho-ruchu-v-ramci-discover-central-europe","status":"publish","type":"post","link":"https:\/\/www.sarisskahradnacesta.sk\/en\/slovensko-vedie-stredoeuropsku-propagaciu-cestovneho-ruchu-v-ramci-discover-central-europe\/","title":{"rendered":"Slovakia is leading the promotion of tourism in Central Europe as part of the Discover Central Europe initiative"},"content":{"rendered":"<p>The Slovak Republic took over on 1 July <strong>the presidency of the Visegrad Group (V4)<\/strong> and, at the same time, has taken on a leading role within a major platform supporting the development of tourism in Central <strong>Europe Discover Central Europe<\/strong>. This is a joint communication, promotional and marketing initiative by the national tourism organisations of Slovakia, the Czech Republic, Hungary and Poland. Its main aim is the joint promotion of the Central European region in distant, non-European markets. During our Presidency, we intend to support cooperation in the tourism sector by encouraging the creation of attractive cross-border itineraries.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SLOVAKIA: a country so beautiful you\u2019ll fall in love with it\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VB4qiL4vlEI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Platform <strong>Discover Central Europe<\/strong> links activities <strong>SLOVAKIA TRAVEL, CzechTourism, Visit Hungary <\/strong>a<strong> Polish Tourist Organisation<\/strong>, thereby creating a strong partnership for the joint promotion of the Central European region. This mutual cooperation enables a more effective and targeted approach to reaching an international audience, whilst also strengthening Central Europe\u2019s competitiveness. <strong><em>\u201eThe Czech Republic, Hungary, Poland and Slovakia are attractive to distant source markets precisely because they form a single region where visitors can explore several countries in a single trip. Joint promotion brings tangible benefits to Slovakia \u2013 it increases its visibility and contributes to the growth of inbound tourism,\u201c<\/em> <\/strong>said Matej Fekete, Managing Director of SLOVAKIA TRAVEL.<\/p>\n\n\n\n<p>The partnership has been in place since 2003 and is one of the most successful examples of long-term regional cooperation in European tourism. <strong><em>\u201eDuring Slovakia\u2019s V4 Presidency, we aim to develop cooperation by encouraging the creation of attractive themed multi-country itineraries that will naturally link all four countries in the region. Our aim is to transform the geographical proximity and cultural diversity of Central Europe into attractive travel experiences for visitors from distant markets,\u201c<\/em><\/strong> This was explained by M\u00e1ria Schvarczov\u00e1 from the International Relations Department at SLOVAKIA TRAVEL, who is responsible for cooperation within the Discover Central Europe initiative.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/images.jpeg\" alt=\"\" class=\"wp-image-5108\"\/><\/figure>\n<\/div>\n\n\n<p>The aim is to develop attractive itineraries focusing on cultural heritage, UNESCO sites, active leisure, spa tourism, gastronomy and authentic regional experiences. Such themed routes will enable visitors to explore more countries in a single trip, extend their stay and boost both visitor numbers and the number of overnight stays. <strong><em>\u201eWe see the future of promoting Central Europe in shared stories and interconnected routes. We want to support the creation of attractive itineraries that will enable the V4 region to become, for visitors from distant markets, a single, strong and attractive destination that is well worth exploring together,\u201c<\/em><\/strong> concluded Matej Fekete, Managing Director of SLOVAKIA TRAVEL.<\/p>\n\n\n\n<p>Representatives of the member states, as part of <strong>Discover Central Europe<\/strong> regularly take part in activities carried out as part of the joint annual marketing plan, which include presentations at B2B workshops, individual B2B meetings, participation in promotional roadshows, online campaigns and FAM trips, which enable foreign tour operators to experience the region first-hand and thus increase the chances of Central European destinations being included in tour catalogues as part of organised inbound tourism.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.regionsaris.sk\/wp-content\/uploads\/2026\/07\/lg-SkTravel-Dovolenka_3R_basic_blue_RGB-scaled-1-1024x261.webp\" alt=\"\" class=\"wp-image-5110\"\/><\/figure>\n<\/div>\n\n\n<p>The platform will bring the following benefits to tourism operators in Slovakia <strong>Discover Central Europe<\/strong> In the near future, there will be opportunities to take part in B2B meetings in Japan, the US, Canada and China. Two influencer campaigns will be carried out in collaboration with the European Commission for Tourism, targeting the Chinese and Japanese markets.<\/p>\n\n\n\n<p>The main benefit <strong>Discover Central Europe<\/strong> is the diversification of tourism product sales and the creation of opportunities for establishing direct commercial cooperation between tourism organisations in the V4 countries and those in the distant markets of North America, Asia and the Middle East, as well as the mutual coordination and sharing of activities and financial support by the national tourism organisations of the four countries in the Central European region.<\/p>\n\n\n\n<p>Source: SLOVAKIA TRAVEL<br>Photo credit: SLOVAKIA TRAVEL<\/p>","protected":false},"excerpt":{"rendered":"<p>On 1 July, the Slovak Republic took over the presidency of the Visegr\u00e1d Group (V4) and, at the same time, assumed the 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